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National Tobacco Campaign



The National Tobacco Campaign is a series of advertisements illustrating the negative effect that smoking has on the health of smokers and passive smokers. The campaign targets smokers, their families and communities and promotes the benefits of quitting smoking.  

Television, radio, print, outdoor and online advertising is featured and includes materials on:

The campaign targets all smokers, particularly Aboriginal and Torres Strait Islanders, people from culturally and linguistically diverse backgrounds, regional and rural communities as well as pregnant women and their partner.

Abstract adapted from Quitline


Social Marketing & Partnerships,
Australian National Preventive Health Agency
GPO Box 462
ACT 2601

Evaluated publications

Orima Research (2014)

National tobacco campaign – more targeted approach & break the chain: campaign evaluation.

Canberra: Quit Now, Australian Department of Health

The aim of this study was to reduce smoking prevalence among high-need and hard to reach tobacco use cohorts. The study involved:

The study concluded that ongoing opportunities for social communication and advertising can achieve behavioural change in cohorts that smoke. The study sampled a number of cohorts including Aboriginal and Torres Strait Islander people and is an initiative of Quit Now, Australian Department of Health and Orima Research.

Australian Indigenous HealthInfoNet abstract


Last updated: 18 May 2017
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