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Rewrite Your Story

 

Overview

Rewrite Your Story is a social marketing campaign aiming to empower Aboriginal and Torres Strait Islander people to give up the smokes for good and break the smoking cycle.

The campaign uses ambassadors who share their story with the aim of helping people understand the health related impacts associated with smoking and how by smoking their lives have changed forever. They share their stories in a series of short videos about their suffering with chronic illness, strokes, blood clots, gum disease and breathing difficulties all associated with smoking. Other resources available for Rewrite Your Story are posters and drink coasters.

The campaign has been developed by the Puiyurti (Don’t Smoke) team at Nunkuwarrin Yunti of South Australia (SA) Inc, in partnership with Give Up Smokes for Good, Aboriginal Health Council of SA, Port Lincolin Aboriginal Health Services and Cancer Council SA.

Abstract adapted from Nunkuwarrin Yunti Inc.

Contacts

Nunkuwarrin Yunti Inc.
182-190 Wakefield Street
Adelaide SA 5000
Ph: (08) 8406 1633
Email: tobacco@nunku.org.au

Links

 
Last updated: 28 June 2017
 
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Australia's National Research Centre on AOD Workforce Development National Drug and Alcohol Research Centre National Drug Research Institute