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Stay strong and healthy – it's worth it

 

Overview

The Stay strong and healthy - it's worth it campaign is an Aboriginal prenatal mental health and alcohol and other drug (AOD) campaign run by the New South Wales (NSW) Ministry of Health. The campaign aims to raise awareness of the risks of AOD consumption during pregnancy, as well as the potential challenges of dealing with a mental illness at this time.

The campaign materials are designed for an Aboriginal primary target audience, including pregnant women, their partners, and families. The resources were developed in consultation with Aboriginal child and maternal health, alcohol and other drug, and mental health professionals. They use culturally appropriate communication, including simple, clear and visual messages and images.

The suite of campaign resources includes:

The campaign also aims to raise awareness of 20 new specialist mental health and alcohol and other drug services available to pregnant Aboriginal women and their families. These services are co-located in Aboriginal Maternal and Infant Health Services across NSW in:

Abstract adapted from New South Wales Ministry of Health, and Stay strong and healthy - it's worth it

Contacts

Alcohol Drug Information Service (ADIS)
Ph: (02) 9361 8000
Ph: 1800 422 599 (freecall)

Perinatal and Antenatal Depression Association (PANDA)
Ph: 1300 726 306 (Helpline)
Ph: 131 114 (Lifeline - after hours)

Related publications

Stay strong and healthy new bub poster (2012)

NSW Health

This poster for Aboriginal women and their family aims to raise awareness about alcohol and other drug use and mental health issues during or following pregnancy, and the importance of staying healthy and avoiding alcohol and other drugs at this time. This is one of three posters which also includes:

The poster is part of a suite of health promotion resources for the Stay strong and healthy - it's worth it campaign.

Abstract adapted from New South Wales Alcohol and Drug Information Service

Stay strong and healthy postcard (2012)

NSW Health

This postcard for Aboriginal women and their female friends and family aims to raise awareness of alcohol and other drug use and mental health issues during or following pregnancy, and promotes the importance of staying healthy and avoiding alcohol and other drugs at this time.

The postcard is part of a suite of health promotion resources for the Stay strong and healthy - it's worth it campaign.

New South Wales Alcohol and Drug Information Service abstract

Stay strong and healthy pregnancy poster (2012)

NSW Health

This poster for Aboriginal women and their partners aims to raise awareness about drug and alcohol and mental health issues during or following pregnancy, and the importance of staying healthy and avoiding alcohol and other drugs at this time. This is one of three posters which also includes:

The poster is part of a suite of health promotion resources for the Stay strong and healthy - it's worth it campaign.

Abstract adapted from New South Wales Alcohol and Drug Information Service

Stay strong and healthy sharing pregnancy poster (2012)

NSW Health

This poster for Aboriginal women and their partners aims to raise awareness about alcohol and other drugs and mental health issues during or following pregnancy, and promote the importance of staying healthy and avoiding alcohol and other drugs at this time. This is one of three posters which also includes:

The poster is part of a suite of health promotion resources for the Stay strong and healthy - it's worth it campaign.

Abstract adapted from New South Wales Alcohol and Drug Information Service

Stay strong and healthy story book (2012)

NSW Health

This booklet tells the story of a young Aboriginal woman who gets pregnant, and the healthy choices she and her partner make. The story discusses the risks of alcohol and other drug consumption during pregnancy, including Fetal alcohol syndrome disorders (FASD), as well as the potential challenges of dealing with a mental illness.

The booklet is part of a suite of health promotion resources for the Stay strong and healthy - it's worth it campaign.

Abstract adapted from New South Wales Alcohol and Drug Information Service

Stay strong and healthy: pregnancy resources for Aboriginal women (2012)

NSW Ministry of Health

This resource package is part of a suite of health promotion resources for Aboriginal women and their families which aim to raise awareness about alcohol and other drugs and mental health issues during or following pregnancy. The materials promote the importance of staying healthy and avoiding alcohol and other drugs at this time. The Stay strong and healthy resource package includes:

Abstract adapted from New South Wales Alcohol and Drug Information Service

Links

 
Last updated: 22 June 2015
 
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