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Providing the evidence base to reduce harmful AOD use in
Aboriginal and Torres Strait Islander communities
The Stay strong and healthy - it's worth it campaign is an Aboriginal prenatal mental health and alcohol and other drug (AOD) campaign run by the New South Wales (NSW) Ministry of Health. The campaign aims to raise awareness of the risks of AOD consumption during pregnancy, as well as the potential challenges of dealing with a mental illness at this time.
The campaign materials are designed for an Aboriginal primary target audience, including pregnant women, their partners, and families. The resources were developed in consultation with Aboriginal child and maternal health, alcohol and other drug, and mental health professionals. They use culturally appropriate communication, including simple, clear and visual messages and images.
The suite of campaign resources includes:
The campaign also aims to raise awareness of 11 new specialist mental health and alcohol and other drug services available to pregnant Aboriginal women and their families. These services are co-located in Aboriginal Maternal and Infant Health Services across NSW in:
Abstract adapted from New South Wales Ministry of Health, and Stay strong and healthy - it's worth it
Information on drug and alcohol services:
Alcohol Drug Information Service (ADIS)
Ph: (02) 9361 8000
Ph: 1800 422 599
Information on support services for individuals experiencing depression:
Perinatal and Antenatal Depression Association (PANDA)
Ph: 1300 726 306 (Helpline)
Ph: 131 114 (Lifeline - after hours)