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Not Our Way campaign to target ice and prescription drug use in new campaign

Date posted: 30 November -0001

The New South Wales (NSW) Police have launched a new campaign in Cowra aimed at raising awareness about the  dangers of illegal drug use in Aboriginal and Torres Strait Islander communities across NSW.

The Not Our Way campaign has been developed by the NSW Police Drug and Alcohol Coordination team in conjunction with Aboriginal Community Liaison Officers (ACLO's), key stakeholders, Aboriginal and Torres Strait Islander Elders and community members to raise awareness of the dangers of illicit drug use and misuse of prescription drugs.

The campaign addresses the rising issue of methamphetamine (ice), the illegal use of prescription drugs, and the associated health and safety risks to individuals, families and the wider community.

'The campaign aims to highlight and address the challenges facing local Aboriginal Communities,' said NSW Police Corporate Sponsor for Aboriginal Issues Assistant Commissioner Geoff McKechnie. 'Research shows that Aboriginal communities are at greater risk of developing harmful long-term drug use than the general population, and both 'ice' and pharmaceuticals have shown the biggest spike more recently.'

The Not Our Way campaign seeks to educate people on the dangers of illegal drug use by discussing their short and long term effects whilst illustrating warning signs for friends and families of those possibly affected.

Source: Cowra Guardian


Last updated: 31 March 2017
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